Wipes witnessed robust unit price growth in 2023, primarily driven by inflationary pressures that have become a key contributing factor. The cost-of-living crunch experienced by local consumers played a pivotal role in shaping the pricing dynamics within the category.
Over the forecast period, the prevailing trend of persistent high inflation rates is poised to create growth opportunities for private label products, particularly in response to the enduring cost-of-living pressures. The ongoing inflationary environment, initiated over the review period, shows little sign of subsiding in the short term.
In the coming years, there is likely to be a renewed focus in the United Arab Emirates whereby consumers value environmental and sustainability factors when making product choices. This shift is expected to have a significant impact on what they decide to buy.
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Understand the latest market trends and future growth opportunities for the Wipes industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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