The growing use of general purpose wipes is expected to be seen over the forecast period. This is largely because they can be used for a variety of tasks, including cleaning hands, cleaning babies or pets and a range of surfaces.
Despite this largely positive outlook, there remain several obstacles to growth for all wipes. For example, consumers are likely to be faced with an increase in the cost of living as food and energy prices rise, which could force them to cut back on non-essentials or to shift to cheaper brands and private label.
Intimate wipes are expected to be increasingly demanded over the forecast period years. Following the lifting of pandemic-related restrictions, consumers will want to travel more, with mostly women appreciating the ease and convenience of these products.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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