On-the-go packaging could become a significant draw for consumers in the baby wipes market, anticipated to be launched by both private label brands and global industry leaders. Small packets with 25 wipes are available at Automercado, from the brand Gelatti, which is made in China.
While unscented wipes are the preferred choice for newborn babies, scented wipes may attract new consumers. The Huggies brand offers coconut oil and cucumber aloe wipes, alongside wipes with antibacterial properties.
The emergence of more generic wipes, exemplified by brands like Scott, marks a notable shift on the landscape. These wipes cater to consumers whose needs extend beyond the baby years, offering a versatile solution for various purposes.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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