Personal wipes present a strong opportunity for growth across the coming years – with a performance set to be stronger than home cleaning options. Despite the convenience associated to both, it is easier to replace home cleaning wipes for alternative options (robotic vacuum cleaners and clothes), which are more environmentally sustainable and cost less.
Convenience will remain a key factor, driving the purchase of both home care and personal care wipes over the forecast period. Consumers' price-sensitive behaviour and interest in sustainability are set to be the main challenges for manufacturers to overcome.
Private label will remain a highly competitive option across the forecast period. This will not only be due to price, as private label is set to increasingly focus on innovation and product developments, following the developments of innovations from manufacturer brands to remain competitive.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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