During the forecast period, the Portuguese wipes market will see positive growth in constant value terms (at 2024 prices), but at a slower pace compared to previous years, mainly due to price stabilisation. Environmental concerns are also anticipated to influence consumer behaviour, especially among eco-conscious buyers.
E-commerce in Portugal is projected to continue its growth trajectory in the coming years, driven by increasing digitalisation, the expansion of online retail platforms, and advancements in last-mile delivery solutions. Delivery platforms such as Uber Eats and Glovo are contributing to this expansion by offering consumers greater convenience and access to a variety of products.
Price sensitivity continues to influence consumer behaviour in wipes, with shoppers actively seeking value-oriented options. After significant price increases in recent years, manufacturers are expected to maintain current price levels, utilising promotional activities and larger package sizes to address the price gap perception between branded and private label products.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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