The increasing popularity of single-use wipes can cause environmental and economic challenges, but due to their convenience and low cost, disposable non-woven wipes are fast becoming a necessity in the lives of many Kenyans. At the same time, appropriate disposal of wipes still remains a challenge with many consumers also unaware of the damage caused by wipes.
Wipes in Kenya are mainly distributed in modern retailing outlets as they are targeted at upper- and middle-income parents living in urban areas. The modern retailers appeal to this target market due to their convenience, the wide variety of products offered, as well as the opportunity to carry out numerous errands within one building.
Growth in cosmetics sales in Kenya is leading to product developments in cosmetic wipes, manufactured by the beauty industry. With the female population growing in Kenya and disposable incomes also rising, the demand for wipes that help to remove make-up is expected to increase.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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