Sales of wipes are expected to return to positive territory in current value terms over the forecast period, though this growth will remain only slight. Toilet care wipes should remain the most dynamic subcategory, continuing on the trajectory seen in 2024.
Green trends will continue to shape the wipes category, but widespread perceptions of unsustainability related to the composition and disposability of these products will push many French consumers towards traditional solutions for in-home use. This suggests that cosmetic wipes will sustain declining demand for everyday in-home usage, although out-of-home consumption is likely to remain stable.
Moist toilet wipes continues to perform well and the segment poised for further volume growth, although value growth could be offset by promotions. This subcategory is already well entrenched among brands and private label players, limiting major shifts in market share.
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Understand the latest market trends and future growth opportunities for the Wipes industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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