Inflationary pressures are expected to persist, in the short-term at least, meaning consumers are expected to remain price-sensitive and driven by discounts and promotions, along with selecting brands which offer a good price-to-quality ratio.
Home care wipes could benefit from consumers’ busy lifestyles over the forecast period, as such products offer fast and easy convenience to consumers who have little time to clean their homes. Indeed, with consumers’ return to busy out-of-home lifestyles and with growing numbers of women in the workforce, convenience and efficacy will become of high value – even if such products are more expensive than the ubiquitous and affordable baby wipes.
In another cross-category trend, natural and organic products are also on the rise in wipes – particularly so in baby wipes, as seen with trends in nappies, which place a high value on skin-kind options. In wipes this translates as products which are made with pure and purified water, plant-based wipes which are gentle on.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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