A continuation of the high inflationary environment of 2022 and 2023 will change household spending and purchasing habits over the forecast period. Households will limit their spending on wipes in a weakening economic environment, favouring cheaper, non-wipe cleaning/hygiene alternatives.
Intimate wipes faces strong growth potential over the forecast period, spurred by wider product choice and improved availability in more retailers. Heightened consumer awareness of the importance of personal hygiene will also provide growth stimulus to this small category.
Sustainability could prove a threat to the magnitude of forecast period growth rates of wipes as a growing number of households are troubled by the disposable, one-use nature of wipes and subsequent impact on the environment. Manufacturers will continue to try to address this challenge by investing in the development of more eco-friendly products that are made with natural, ethically sourced and biodegradable ingredients.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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