Value sales of wipes in Australia are expected to record low growth over the forecast period (at constant 2024 prices). Local consumers will increasingly demand wipes that do more than simply clean.
E-commerce is becoming an increasingly important alternative distribution channel for wipes in Australia. Over the forecast period, a rising number of brands will likely leverage online channels to reach a larger, more tech-savvy audience, thereby breaking down traditional retail barriers.
Wipes in Australia will remain a highly attractive category to new players. As they look to launch their products in the local market, newer, smaller players will aim to differentiate from the competition by focusing on specialisation in terms of the production process, sustainability and other features.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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