Sales of wipes are expected to witness modest retail volume and value growth during the forecast period. Baby wipes is expected to enjoy robust growth as such wipes are increasingly viewed as essential alongside disposable diapers.
Little evolution is expected in retail e-commerce sales of wipes. For most companies in this category, supermarkets and small grocers in local neighbourhoods will remain the utmost priority.
Multifunctionality is poised to play a big role in the wipes category over the forecast period. The significant success of Softcare, which is positioned as a baby/cosmetic wipe, is already being replicated by other players.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Cameroon, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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