Wipes are poised for sustained growth in the foreseeable future, driven by their perceived convenience and affordability among Romanian consumers. While general-purpose wipes will continue to dominate sales, there is a growing inclination towards specialised variants such as baby wipes, moist toilet wipes, and facial cleansing wipes.
Sustainability concerns are gaining traction in Romania, prompting consumers to seek environmentally friendly alternatives, including biodegradable wipes. In response, brand owners are expected to recalibrate their product portfolios to offer greener alternatives packaged in recyclable materials.
Innovation in packaging design and labelling will emerge as a crucial differentiator in an increasingly competitive wipes market. As consumer awareness of health and wellness continues to grow, there will be a preference for wipes labelled as safe and formulated with natural ingredients.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!