Sales of wipes are forecast to maintain strong double-digit value growth throughout the forecast period, with evolving consumer lifestyles providing a solid foundation for continued positive growth. The pandemic prompted Romanians to place greater emphasis on hygiene, and increasingly busy lifestyles will further fuel demand for on-the-go cleaning solutions.
With the omnichannel model becoming the standard for major grocery retailers, retail e-commerce is set to play an increasingly role in the wipes market. A more diverse online product portfolio, faster delivery times, and expanded geographical coverage will all contribute to the growth of e-commerce for wipes.
Romanians are expected to become increasingly eco-conscious across the coming years, looking for products that have a minimal environmental impact. Concerns about the potential harm caused by wipes, particularly those containing plastic, are already growing, as issues like water pollution, deforestation, and microplastics gain greater attention in the mainstream.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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