Wipes are forecasted to record stable volume growth in 2024 and beyond, although baby wipes will still remain the bestselling product. Whilst volume sales will be stimulated by growing hygiene standards and busy lifestyles, constant value sales will be driven by higher costs of raw materials and logistics.
Many Serbians are forecasted to pay more attention to price when buying wipes, with the brand less important in the purchasing decision. This will encourage leading brands to offer frequent price discounts to stimulate retail volume sales.
Home care wipes are expected to grow from a small consumer base in Serbia. Greater assortment and availability will attract busy urban consumers who value their time.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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