Wipes will see steady growth in constant value terms, although this will decrease over the forecast period. Unit prices are expected to remain relatively stable, with some minor fluctuations expected.
The distribution of wipes will continue to shift in Ireland during the forecast period as consumer purchasing habits continue to evolve. Modern retailers, such as supermarkets and hypermarkets, will continue to see their value share decrease as more consumers buy via e-commerce.
New product formulations and further innovation is expected in wipes during the forecast period, with this innovation expected to occur in numerous forms. Some retailers in Ireland have already begun to ban sales of wipes containing plastics, and more retailers are expected to follow suit as both consumers and retailers move towards becoming more sustainable across the forecast period.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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