Despite a predicted strong performance, wipes is expected to remain an underdeveloped category in the Philippines over the forecast period. Baby wipes will remain the largest product area; however, cosmetic wipes will see the most dynamism in current value terms.
As new brands enter the competitive landscape of wipes in the Philippines, strategic product bundling on e-commerce platforms is expected to become increasingly prevalent. Local consumers can anticipate a rise in promotions such as 3-in-1 offers, Buy 1 Take 1 deals, and Buy 1 Get 1 Free bundles, which are designed to capture the attention of value-seeking shoppers by providing significant cost savings and added convenience.
Previously specialised brands are now expected to broaden their offerings by launching their own lines of personal wipes, encompassing both baby wipes and general-purpose options. Brands like Lysol, AllLove, Unilove, Kleenfant, and MammyPoko have already initiated this expansion on e-commerce platforms.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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