Moderate volume decline is expected in baby wipes over the upcoming period, due to negative demographic trends and low birth rates which will limit overall category performance. By contrast, improved living standards will lead to steady demand for personal and household hygiene products and wipes is set to benefit from this trend.
Home care wipes and floor cleaning systems will gain appeal among locals and face significant future growth potential given its relatively underdeveloped status. In addition to personal hygiene, household and office hygiene is increasingly important to local consumers.
The expansion of e-commerce will enable players to reach new consumers across the country. In addition, greater diversification of the category will be possible by enabling new wipes brands to be sold over the forecast period.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Bosnia and Herzegovina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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