Despite a poor performance in 2024, wipes is expected to achieve double-digit growth over the forecast period, driven by education and awareness initiatives from manufacturers to address the relative lack of awareness of these products. Urban residents in Indonesia, navigating fast-paced and hectic lifestyles, are increasingly drawn to products that offer practical convenience.
E-commerce is projected to experience rapid growth, driven by the attractive prices and discounts it offers, particularly during major sales events. This aligns seamlessly with the purchasing habits of affluent households, who prefer to buy in bulk to maximise savings.
Innovation in wipes in Indonesia has generally been limited, with manufacturers primarily focusing on new fragrances or features marketed as gentle on the skin. There is a growing expectation for wipes to offer additional value-added benefits and features, such as antibacterial properties and skin care enhancements, catering to the health-conscious and hygiene-focused mindset of consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!