Wipes is set to maintain solid current value growth in Mexico in the forecast period, although the rate of increase is expected to see a gradual slowdown. As the world moves beyond the pandemic, the heightened focus on disinfecting hands, surfaces, and living spaces is anticipated to ease, with consumer habits gradually reverting to their pre-pandemic state.
As wipes continues to evolve in Mexico, an influx of brands is anticipated, especially within specialised niche categories such as moist toilet wipes, which possesses significant growth potential. Although prevailing price sensitivity is expected to influence consumer behaviour in the short term, the medium to long-term outlook indicates a shift towards products offering added value.
Marketing, advertising, and promotions are expected to remain important tools for manufacturers of wipes in the forecast period. Increasingly, such initiatives are being driven online, not least via social media, to meet an ever-more digitally-savvy consumer base, especially amongst younger generations.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wipes industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!