Sales of wipes are expected to experience robust expansion, growing at a constant value CAGR of 6% over the forecast period. This will be driven by the growing propensity of middle- and upper-income consumers to spend money on baby and child-specific products.
E-commerce is projected to continue its downward trend, as consumers remain reluctant to purchase wipes online. The widespread availability of wipes at local grocery stores, combined with the rapid expansion of supermarkets and discounters in small neighbourhoods, has reduced the need for online shopping.
Consumers of baby wipes are becoming increasingly quality-conscious, seeking products that offer gentle, skin-friendly formulations. In response, manufacturers are expected to focus on product innovation, as seen toward the end of the review period with the introduction of wipes featuring enhanced properties.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See all of our definitionsThis report originates from Passport, our Wipes research and analysis database.
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