Over the forecast period, wipes will continue to gain ground, with growth fuelled by the general trend in Morocco for middle and upper-income consumers to spend more on baby/child-specific products, driving sales of baby wipes. The increased awareness of health and hygiene issues, along with the general perception of the versatile role of wipes, are key factors that will support further growth.
Consumers within baby wipes are often quality-oriented, as they want the best for their children. This is expected to continue as they become more discerning and will demand quality for their money.
The rising eco-awareness trends will lead to a widening range of clean label products – from the materials and ingredients used, through to how efficiently they decompose and/or can be recycled. Overall, reducing waste and recycling will gain ground, and some parents will increasingly look for natural and environmentally friendly products for their children.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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