Wipes will register moderate constant value growth over the forecast period. The convenience factor of wipes will continue to support volume sales.
One possible dampener on volume sales will be increasing environmental consciousness. During the pandemic, consumers overlooked sustainability concerns in terms of disposable wipes and in particular the negative environmental impact of single-use wipes.
Private label currently has insignificant value share within wipes and many consumers associate private label with low quality. However, that could possibly change over the forecast period, as modern grocery retailers continue to expand in Kazakhstan.
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Understand the latest market trends and future growth opportunities for the Wipes industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wipes industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Wipes
This is the aggregation of personal wipes and household cleaning wipes
See All of Our DefinitionsThis report originates from Passport, our Wipes research and analysis database.
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