In 2023, the national company Laboratorios Andrómaco continued to lead sales of sun care products, increasing its value share. This positive performance can be attributed to its improved portfolio, with changes in formulas and packaging developed over the review period.
Despite companies' efforts during the last years, sun care sales are still concentrated during the hottest months of the year for Argentina, from October to March. However, over the forecast period, sun care players will continue to invest in marketing campaigns to make sales less seasonal, often by highlighting the anti-ageing properties of wearing sun care all year round.
Over the forecast period, supermarkets and hypermarkets will gain ground, aligned with the growing awareness of the harmful effect of over-exposure to the sun. Compared to pharmacies and beauty specialist retailers, the supply and variety of sun care products is limited in supermarkets and hypermarkets, although the portfolio improved over the review period.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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