Beauty trends that appear via social media bear a heavy influence on consumer demand. In 2023, young women have been looking for ways to obtain a tanned look all year round.
E-commerce is expected to continue developing over the forecast period despite the slight decline in market share in 2023. Korean beauty and sun protection products are poised for dynamic growth over the coming years mainly thanks to social media trends.
As consumer awareness of the importance of sun protection rises among Bulgarian consumers, sales of sun protection and after sun products should flourish, in value and volume terms. Premium sun care products are expected to grow at a fast pace thanks to international high-end brands, such as the recently launched Vichy Neovadiol, Obagi360 Hydrofactor by OBAGi, and Sunleya Age Minimising Global Sun Care by Sisley.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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