Sun care is expected to post improved results in volume and current value growth terms in 2025 and again in 2026, in part because the exceptionally high temperatures witnessed in 2024 have recently made Israelis even more conscious of the importance of taking steps to guard against UV rays. Growth rates are then projected to slow slightly over the rest of the forecast period due to encroaching maturity and a further reduction in inflation.
Total sun care value sales are set to remain heavily concentrated in the mass segment over the forecast period. This is mainly because most Israelis will continue to favour mass products in the dominant category of sun protection, where premium alternatives are available but not perceived to offer any advantage in terms of core efficacy.
Solid long-term growth prospects should ensure sun care continues to rank among the more active areas of the Israeli beauty and personal market when it comes to innovation over the forecast period. The introduction of varieties with higher SPF ratings in sun protection will remain one of the most visible trends in this regard.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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