Sun care is expected to continue to see a positive performance over the forecast period as a result of developing consumer education regarding overall health and growing awareness of the potentially damaging effects of the sun. With much longer, much hotter summers expected to become the norm in the near future, it is inevitable that consumers will require higher volumes of sun protection on a more regular basis.
Sun protection will continue to be the largest product type in sun care during the forecast period due to its established position and the amount of marketing support it receives. Sun care is accepted as a necessary product by consumers, whereas aftersun and self-tanning products are seen as less essential.
With demand for sun care expected to continue rising over the forecast period, and with consumers becoming more sophisticated in their use of sun care products, it is likely that the leading players in the category will take the opportunity to launch various new value-added products in an effort to capture the attention of consumers and cash in on rising demand. With consumers expected to be increasingly prepared to pay more for sun care products that offer various value-added properties as well as maximum protection from the sun, the category’s leading brand owners are gearing up to meet higher demand.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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