Sun care is expected to maintain solid retail volume and current value growth in the US throughout the forecast period. Historically, sun care products were primarily designed to shield against UV rays and avoid sunburn, but with growing awareness of skin health amongst consumers, demand is rising for products that provide more than just protection, such as improving the overall skin microbiome.
As sustainability becomes increasingly significant, sun care brands are adopting innovative ways to enhance the sustainability of their products. Manufacturers and retailers are increasingly focusing on eco-friendly packaging materials, such as recycled plastics or biodegradable alternatives, to minimise their environmental impact.
Over the last two decades, sun care navigated a complex and evolving landscape, contending with shifting regulations and heightened data requirements from the FDA. This has created uncertainty regarding the process of gaining approval for a new UV filter in the US, presenting challenges for industry stakeholders.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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