Vegan products are set to expand across sun care over the forecast period, with players introducing new ingredients to their vegan varieties and creating more options in terms of product formulas, especially with regards to different textures such as such as milk, essence, serum, gel, water-based, fluid, spray, lotion and cream.
Brands will increasingly employ presenters and endorser to help convey key messages to their target audience, with domestic players expected to invest more in marketing and promotional activities.
Self-tanning and aftersun products are likely to serve only niche demand among specific groups of consumers in Thailand over the forecast period. The only notable trend within these segments is the rising presence of aloe vera products, used for soothing skin.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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