The harsh weather conditions in Saudi Arabia are expected to support growing demand for sun care products over the forecast period. As consumers become increasingly informed about the potential dangers of sun exposure they are likely to become increasingly willing to invest in sun protection.
Following in the government’s footsteps and other global initiatives beauty and personal care companies are set to place more focus on sustainability with this being likely to increasingly inform the production, packaging and marketing of sun care products. L’Oréal Middle East, which offers leading sun care brands such as La Roche-Posay and Vichy, has already launched its sustainability program "L’Oréal for the Future" with a set of deliverables by 2030.
As part of Saudi Arabia’s Vision 2030 strategy it is aiming to convert 70% of transactions into electronic payments by 2025 as it looks to promote the digital economy and transform the Kingdom into a cashless society. This has led to digital payments becoming the primary mode of payment for many people while also helping to support and promote e-commerce.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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