Value sales of sun care are expected to increase strongly in Saudi Arabia during the forecast period due to a combination of climate, health awareness, and evolving consumer habits. The country's intense sun exposure and high UV levels have driven greater awareness around the importance of daily sun protection.
Private label and exclusive sun care brands are expected to continue to see growth during the forecast period, driven by increased demand for high-quality, affordable products. Retailers, including pharmacies and beauty specialists, place a strong emphasis on their private labels, with their support helping to develop consumer trust and contributing to the popularity of ranges such as Lirene.
Following in the government’s footsteps and global initiatives, beauty and personal care companies are set to place more focus on sustainability with this being likely to increasingly inform the production, packaging and marketing of sun care products. L’Oréal Middle East, which offers leading sun care brands such as La Roche-Posay and Vichy, has already launched its sustainability programme, L’Oréal for the Future, with a set of deliverables by 2030.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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