Healthy growth rates of sun care products throughout the forecast period will be driven by rising awareness of the need for effective sun protection. Finns are increasingly willing to spend money on more advanced sun care options, helping to boost the value sales of sun care.
Premium products will outperform mass products in sun protection and aftersun, thanks to a broad selection of both dermocosmetic and standard brands. In self-tanning, mass products will benefit from more product portfolios targeted at Generation Z and A, including brands such as Bondi Sands, for example.
Innovation in sun care will be focused on safety and skin nourishment, as well as new application formats. The forecast period will see more easy-to-apply sprays and foams that have a light feel on skin.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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