Strengthening consumer confidence, combined with rising awareness of sun protection’s importance, is poised to boost sun care sales in 2025 and beyond. Premium products should outpace mass offerings as premiumisation continues to gain traction.
Sun care is set to benefit from many consumers’ growing emphasis on skin care. Historically, most Danish consumers restricted their sun care usage to the peak summer season or when travelling abroad.
E-commerce is expected to remain the fastest growing channel, supported by the convenience and lower prices often available online. As competition in online sun care intensifies, merely offering cheaper products will no longer be sufficient; retailers and platforms will increasingly need to focus on excellent customer service, fast shipping, and hassle-free returns to attract and retain Danish consumers.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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