Sun care will remain on a positive path over the forecast period, supported by baseline demand arising from consumers’ ongoing awareness of the need for sun protection – both to protect from potential skin cancer, and also to limit the effects of skin ageing which can be caused by excessive exposure to strong sun rays. Added to which, active, out-of-home lifestyles will also support this demand.
In a cross-category trend, the rise of dermocosmetics is also being seen in sun care. Indeed, both 2022 and 2023 saw double-digit value growth in dermocosmetics adult sun care, and a positive trajectory is expected to continue over the forecast period.
In another cross-category trend, “clean” and “green” beauty trends are also rising in sun care, with a growing focus on natural ingredients and simplified formulations which use fewer ingredients, which still maintaining their efficacy. Consumers perceive products marketed with "clean ingredients" as natural and environmentally friendly, and are willing to pay more for products with such “green” claims.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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