In 2025 and across the forecast period, value growth for sun care is set to remain positive. The moderate growth observed in the premium sun protection segment in 2024, falling short of industry expectations, is likely to prompt manufacturers to adopt more aggressive promotional strategies in 2025.
During the forecast period, consumers are expected to view sun protection as a crucial concern, driven by heightened awareness of climate change. As a result, demand will shift towards products backed by strong medical claims, positioning dermocosmetic formulations at the forefront of innovation and growth, especially in the facial care segment.
Sustainability is becoming an increasingly important factor in consumer choices, and this trend is expected to intensify in sun care throughout the forecast period. For sun care ingredients, there will be a growing demand for products that are respectful of marine life.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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