Sun care is set to maintain positive retail value and volume growth across the forecast period. Due to global climate change, Taiwan encounters longer summer time, higher temperatures and still with high humidity.
Some consumers use BB cream or foundation with added SPF and PA, instead of a separate sun care product. However, to get effective sun protection, as the product claims, users would need to apply the product in 2mg per square centimetre, which most users do not do.
Greater exposure to digital screens due to the continued higher level of remote working than pre-pandemic has raised awareness of the need to protect the eyes and skin from potentially harmful blue light, divided into visible and invisible light. While many consumers are aware of UVA and UVB light, blue light is visible light with a wavelength of about 400 to 450nm.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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