Sun care in Singapore is expected to maintain a retail value CAGR which is above that of overall beauty and personal care at constant 2024 prices in the forecast period. In a continuation of the trend seen in 2024, baby and child-specific sun care is expected to see stronger growth, although adult sun protection will continue to account for approaching 90% of sales.
Personalisation is shaping up to be an essential strategy in the crowded sun care category, with consumers seeking products tailored to their specific lifestyle and skin condition. Singapore’s multicultural population includes individuals with a variety of skin types, from oily to dry to sensitive, and each demographic appreciates sun protection formulae that truly understand local climatic demands.
Innovation is emerging as a powerful force propelling sun care forward, and this is set to continue, not only in terms of how products are formulated, but also in how they are marketed and sold. Younger generations are increasingly turning to platforms such as TikTok for product discovery, making live-streams a dynamic channel to showcase the capabilities of sun protection products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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