As the country’s name suggests, Ecuador is an equatorial country located in the central region of the globe, which means that UV rays arrive at the earth surface on a more perpendicular angle than in other parts of the world and thus have the sun’s rays have a greater impact on human skin. This fact is set to become increasingly influential on sales of sun care during the forecast period as the Ecuadorian population requires products that offer increased protection from the sun’s harmful UV rays and better recovery from sunburn.
Young people are a major focus for Ecuador’s leading sun care brands and, within this context, many of the advertising and promotional campaigns in the category during the forecast period are expected to focus on educating Ecuador’s youth about the importance of maintaining an effective sun care regime. For instance, Megalabs and its star brand Umbrella has invested extensively in campaigns to raise awareness among young people studying at various different tertiary education institutions about the need to use sun protection to avoid skin damage from the sun’s harmful UV rays.
In Ecuador, it is becoming increasingly common to find on retail shelves a wider variety of sun protection products that people with different skin tones. This mirrors the situation in colour cosmetics, where foundation/concealer has long been available in different shades to match the diverse range of skin tones that exist among the Ecuadorian population.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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