Sun care is projected to see a dynamic doble-digit CAGR (in value terms at constant 2024 prices) over the forecast period. This growth is likely to be supported by rising income levels, increasing consumer awareness of the importance of using sun protection, and a broader selection of brands.
Despite strong growth projections, sun care could face growing competition from multipurpose skin care and colour cosmetics products. For instance, tone-up and colour-correcting products designed for daily use continue to perform well, catering to consumers seeking a natural make-up look.
Serum and milky-format sun protection with high absorption will continue to dominate the market in the coming years, driven by Vietnam’s predominantly hot climate. Non-greasy formulas with anti-pollution properties that do not transfer onto clothing will become key selling points for brands.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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