As income levels rise and consumers continue to gain awareness about skin protection, the daily use of sun care products has become an essential part of beauty and personal care routines for people of all ages. Consumers also have a variety of options available to them, with multiple sun protection products tailored to different activities or specific areas of the body, including the face.
Sun care in Vietnam is set to become more competitive during the forecast period as players engage in product enhancements and introduce new technologies, across both mass and premium segments. While moisturisers and anti-agers have become a standard in line with the country’s ageing population, brands will introduce more skin-nurturing features promising a broader range of benefits such as whitening, radiant skin, and so on.
E-commerce sites have been booming in Vietnam – most notably TikTok Shop – thanks largely to the near-continuous offers of vouchers, deep discounts, exclusive gifts and other such promotions available online. As a result, many local consumers favour the e-commerce channel for purchasing sun care products, and it was the most popular and fastest-rising distribution channel in sun care in Vietnam in 2023.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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