In line with heightened awareness amongst local consumers regarding the dangers of not using sun protection, sun care offers further growth potential. Innovation is likely to focus on extended benefits, multi-purpose functionality and blending or working with colour cosmetics.
El Niño, the climate phenomenon that triggered the heatwave at the end of the review period, not only in Colombia, but in other regions of the world such as the south of the continent, Central Africa and Oceania, raised alarm bells about the effects of climate change and the increasing incidence of these events. In light of these concerns, use of sun protection will continue to gain ground in the forecast period.
E-commerce created a strong platform for further development when online shopping became more essential during the COVID-19 crisis. Keen to maintain demand, online retailers will continue to offer price promotions, often with free delivery services to encourage consumers to shop online.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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