Sun care in China is expected to see a moderate positive retail value CAGR at constant 2024 prices in the forecast period, continuing its growth as consumer awareness of the need for sun protection for themselves and their children rises. However, the annual rates of expansion are unlikely to be as high as in the first half of the review period.
As consumer awareness of sun protection deepens, sun care in China is witnessing a shift in demand. Beyond basic protection against tanning, consumers are increasingly seeking products that offer additional benefits, such as anti-photoaging and brightening effects.
Innovation in sun care in the Chinese market is increasingly focused on product formats which enhance convenience and portability. While sun protection sprays have fallen out of favour due to concerns about their impact on the respiratory system, newer formats such as sunscreen sticks and cushion compacts are gaining popularity.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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