Over the forecast period, sales of sun care in New Zealand are projected to grow, with growth driven primarily by the sun protection category. The majority of New Zealanders currently do not use sufficient sun protection as evidenced by the nation's high rate of melanoma skin cancer.
Over the forecast period, consumer interest in anti-ageing skin care routine is expected to remain high. More and more consumers are researching skin care routines that target age related imperfections such as wrinkles, fine lines, discoloration, loss of skin elasticity, and dark spots.
Over the forecast period, products in baby and child-specific sun care will continue to see strong competition from adult sun protection. Consumers continue to show strong preference for mainstream brands in adult sun protection due to its accessibility and affordability.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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