Sun care is projected to continue reporting double-digit growth in both retail volume and value terms (at constant 2024 prices) throughout the forecast period. While sun protection has traditionally been seen as a seasonal category, mainly focused on the summer period, this perception is changing rapidly as awareness of the need for year-round protection grows.
The medicalisation of beauty is gradually blurring the lines between sun care and other categories. The market is increasingly offering UV-protective agents in everyday skin care and colour cosmetics products, such as powders, foundations, and moisturisers with added SPF that filter the sun's rays.
The skinification of sun care refers to dermatological sun protection brands focusing on adding beauty and active skin care benefits to their formulas in order to compete with skin care brands and colour cosmetics. Tinted products, active anti-ageing, anti-pigmentation, anti-temperature, and anti-shine formulations are just some of the benefits that brands are incorporating into their sun protection products to help them compete.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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