The "medicalisation" of beauty is gradually blurring the dividing line between sun care and other categories. For example, as seen with UV-protective agents in cosmetic products for daily use, such as powders, bases and moisturisers with added SPF which filters the sun's rays.
The "skinification" of sun care refers to the process of dermatological brands of sun protection focusing on adding beauty-based and active skin care benefits to their formulas, thus, to compete with skin care brands and colour cosmetics which are heralding a category crossover. Tinted products, active anti-ageing, anti-pigmentation, anti-temperature, and anti-shine are just some of the benefits that brands are incorporating into their sun protection products to help them compete.
Thanks to the premiumisation of sun care, dermatological brands such as Eucerin, La Roche-Posay and Avène continue to attract attention, carving the path for further innovations within the sun care industry. These brands have introduced active and specialised ingredients, such as products with SPF 100+, niacinamide, hyaluronic acid, natural minerals, anthelios, glycyrrhetinic acid, tinted protection, and added cosmetic-based elements.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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