Concerns about environmental issues will continue to gain influence in sun care purchasing decisions in Costa Rica during the forecast period, among residents and tourists alike. Most notably, more people are expected to seek out products that are free from ingredients harmful to coral reef ecosystems and other marine life, such as oxybenzone, octinoxate and avobenzone.
With rising health- and image-consciousness increasingly leading consumers to search for products that are better suited to their individual needs, segmentation is expected to become more visible in sun protection over the forecast period. Brands well placed to tap into this trend include Hawaiian Tropic, which offers varieties with moisturising effects under its Silk Hydration line.
Given increasing competition and the relatively high cost of sun care products in Costa Rica, price-based promotions will remain prominent in the marketing strategies of most brands over the forecast period. In particular, players will continue to try to capture consumer attention with discounted bundle packs comprising sun protection and aftersun items, adult and baby and child-specific varieties, cream and spray formats etc.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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