Sun care sales performance is inextricably linked to weather conditions in Belgium. Placing this unpredictable variable to one side, sun care should experience a positive performance in volume terms over the forecast period.
The natural beauty trend, coupled with consumers increased willingness to spend, is set to fuel demand for dermocosmetic sun care brands over the forecast period. This trend had been already on display in 2022 and 2023, with brands such as Avène from Pierre Fabre Benelux SA and Vichy Capital Soleil from L'Oréal Belgilux SA gaining share.
Growing awareness of sun exposure is set to fuel more frequent use of sun care products in Belgium. Demand for sun care products will rise as Belgians seek to protect their skin during autumn and spring when the skin is more exposed to the sun.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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