Peruvian consumers are increasingly interested in products with fewer chemicals, especially those which feature natural ingredients, and are environmentally friendly. It is likely this trend will also expand further in sun care over the forecast period although, currently, this remains niche.
Self-tanning products saw good value and volume sales in 2023, however, the prospects do not look as good over the forecast period. Whilst self-tanning products are expected to remain on an overall positive sales trend, consumers are increasingly favouring more natural looks, and this is also connected to a growing awareness of the dangers of skin damage – factors which go against the desire to achieve a tanned appearance.
As sunscreen becomes part of consumers’ daily beauty and personal care routines, products which offer lighter textures will be preferred – notably so in light of the climate in Peru, which is also influencing the same trend in skin care per se. Convenience will also be sought after, as busy consumers wish to quickly and easily apply the product and not have to wait for it to be absorbed, or worry about it staining clothing.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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