Sales of sun care are expected to rise steadily over the forecast period, although the category will continue to exhibit marked seasonality, influenced heavily by prevailing weather conditions. Growth will be mainly driven by ongoing innovation, as consumer demand remains in line with improvements in quality of life and an expected increase in travel activity.
Sun protection, which is projected to be the second most dynamic category within sun care, will innovate in response to shifting consumer preferences. As a result, we expected to see the introduction of product formats that reflect the demand for both enhanced functionality and ease of use.
A number of global innovative trends and product developments are set to emerge in the local market over the early forecast period. A notable example comes from India, where leading cosmetics brand Lakmé has launched a range of sun care products aimed at addressing common consumer concerns.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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