Rising awareness of the importance of skin protection as a preventative against conditions such as skin cancer, cell damage and skin ageing, is prompting players across several beauty and care categories to develop products sun protection factors in their formulations. These products are expanding across the industry.
Inbound tourism flows are rising post-pandemic. At the same time, the Travelling through Guate programme aims to promote domestic tourism.
In recent years, some institutions promoting environmental protection, such as the Aquae Foundation and UNESCO, have reported that sun protection filters in sun care products are potentially damaging to the environment – especially to marine environments, where the main route of contamination is through bathers who enter seas and rivers while wearing sunscreen. In response, environmentally friendly sunscreens are expanding; for example, the Hawaiian Tropic Silk Hydration brand has products free of oxybenzone and octinoxate, offering protection against UV rays without causing harm to corals.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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