The return of active, pre-pandemic lifestyles, including the revival of inbound tourism, will provide the platform for the dynamic performance of the sun care market during the forecast period. Local consumers are likely to spend increasing amounts of time outdoors, taking part in physical activities and sports, which will help to drive greater demand for sun protection, moving forward.
Despite the strong growth potential of sun care, it is likely to face mounting competition from other beauty and personal care categories. Driven by rising consumer awareness of the benefits of protecting the skin from over-exposure to the sun, this shift in consumer mentality will likely increasingly lead to the inclusion of sun protection properties in products from skin care and colour cosmetics.
While international names such as Unilever, L'Oréal and Beiersdorf will continue to throw their wight behind new products, consumers in the Philippines are becoming savvier about the range of sun care products available in other parts of Southeast Asia which are not yet available in the Philippines. Here, the competitive landscape is likely to be disrupted by parallel marketers, which are often the fastest to bring new brands to the market.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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