In response to evolving market dynamics, players are increasingly venturing into the digital landscape to increase demand and attract a wider customer base. This involves harnessing the power of social media platforms and collaborating with social media influencers, as is seen from the likes of La Roche-Posay and Heliocare, for example.
Growth for sun care in Kenya faces an obstacle in the form of high pricing. Increasing inflation has forced consumers, especially those with strained budgets in the low-income segment, to prioritise what they see as being more essential items over sun care products.
Consumers enjoying middle- and high-incomes in Kenya will continue to drive demand for high-end sun care products, as they seek out top-quality and effective protection against sun-related skin issues. This consumer segment, characterised by rising disposable incomes and a desire for improved skin care solutions, is supporting sales in premium sun care products, with these consumers perceiving these brands as a symbol of status and efficacy.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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