Sun care is expected to continue expanding in current value terms in Japan over the next five years, led by sun protection. Further recovery of society from COVID-19 will encourage people to spend more time outside the home.
Consumers who often use sun protection tend to be those who are interested in skin care and anti-ageing. Therefore, sun protection products with high skin care functionality or with unique technology can stand out from the crowd and attract new consumers.
In many other beauty and personal care categories there have been a number of cases where user reviews have spread across social media and have led to hit products. Sun protection is no exception.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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