Sun care in Hong Kong is poised for continued growth over the forecast period, driven by increasing consumer awareness of the potential harm from the sun’s rays, active lifestyles, and technological advancements. As consumers become increasingly discerning, they will seek innovative products that offer both protection and skin care benefits.
Sustainability is set to increasingly gain momentum as a major focus for both local consumers and brands, driven by rising awareness of the impact of sun care on the environment. This is set to encourage consumers to purchase ocean-friendly sunscreen, in particular.
Anessa is a premium Japanese sun protection brand, owned by Shiseido, which emphasises its high-performance, water-resistant formulations that offer strong UV protection. It is particularly popular among young consumers who also seek advanced skin care solutions.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See all of our definitionsThis report originates from Passport, our Sun Care research and analysis database.
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