Sun care, which consists of relatively expensive products, is set to remain a niche in Nigeria in the short to medium term. This is partly due to the low purchasing power of many consumers in the market.
The growing interest in skin lightening, particularly among female consumers, is likely to drive the demand for sun protection over the forecast period. More consumers are expected to seek to prevent darkening of the skin by the sun.
Direct sellers have created more awareness of sun care products in Nigeria. These retailers leverage personal interactions to better understand their customers and provide products that best meet their needs.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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