Sales growth in sun care is expected to continue on a positive trajectory over the forecast period, with demand set to increase among both the local population of Croatia and the country’s growing numbers of inbound tourists. There is currently no indication that current very positive trends in inbound tourism growth will falter or reverse for the foreseeable future, which means that the presence of ever-increasing numbers of foreign visitors will almost certainly remain a major generator of demand for sun care throughout the forecast period.
During the forecast period, it is expected that demand for sun care products will continue to be heavily influenced by high inflation and the pressure that has caused on household incomes among the population of Croatia as well as in many of the European states that are the principal source countries for inbound tourist arrivals into Croatia. In particular, the erosion of spending power is expected to undermine demand for premium brands in sun protection, although demand is set to continue rising as these products are increasingly recognised as the best option for preventing skin damage from overexposure to UV rays, especially for those with particularly fair skin.
The forecast period is expected to see online sales of sun care continue to increase, a trend which can be seen as part of the general increase in the importance of e-commerce generally in the lives of local consumers. Much of this growth is set to come at the expense of grocery retailers, with supermarkets and hypermarkets likely to face downwards pressure on sales due to these channels being perceived as less attractive sources of sun care products.
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Understand the latest market trends and future growth opportunities for the Sun Care industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sun Care industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sun Care
This is the aggregation of sun protection, aftersun, self-tanning products and baby and child-specific sun care.
See All of Our DefinitionsThis report originates from Passport, our Sun Care research and analysis database.
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