Volume growth of juice will be supported by continued expansion of modern grocery retailers, which will see the range of offerings grow and will also increase competition. Moreover, ongoing population growth, active marketing promotion and numerous new product launches offering new flavours and different packaging and sizes will also drive growth.
As long as inflation remains high, consumers will continue to be price sensitive. This will have an effect on purchasing decisions, with for instance a great proportion of larger packs being bought from wholesalers.
The year-round availability and affordability of fresh fruit will remain a threat to juice as consumers can easily prepare home-made juice, from cheap fresh fruit sourced themselves. This also ties in with increasing health consciousness, as juice prepared from scratch is more natural and healthier.
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Understand the latest market trends and future growth opportunities for the Juice industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Juice
This category covers all still packaged juice obtained from fruits or vegetables by mechanical processes, reconstituted or fresh, often including pulp or fruit/vegetable puree. All unpackaged juices are excluded. Only still drinks are included here. Carbonated varieties are included non-cola carbonates. Juice-flavoured milk drinks and fruit shakes which are primarily milk are excluded–these are instead tracked in Packaged Foods Dairy. However, if the juice component is greater, the product is to be excluded from Packaged Foods Dairy coverage and tracked under the relevant category (based on % juice content) within Soft Drinks juice. This sector is the aggregation of 100% juice, nectars (25-99% juice content), juice drinks (up to 24% juice content), and coconut & other plant waters.
See All of Our DefinitionsThis report originates from Passport, our Juice research and analysis database.
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